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WMRC-FIRST CLASS RADIO LAUNCHES NEW FM RADIO STATION

by Press Release
June 2, 2017

WMRC Expands Commitment to Community and Local Media with My FM 101.3

WMRC-First Class Radio has just launched a new FM radio station, My FM 101.3, to serve the Greater Milford area. The FM frequency will provide a stronger signal, larger coverage area, and will remain at full power throughout the evening and overnight. The multi-media company will be re-branded as My FM Media. It will include radio stations MyFM 101.3 and WMRC 1490 AM; programming website www.myfm1013.com, marketing website at www.MyFMMedia.com; and mobile device app “MyFM 101.3 Live” for live streaming worldwide.

“Traditional radio is as strong as ever with a weekly reach of 93%, and with these new media platforms, we can inform, engage, and entertain more people than ever before, more often than ever before and in more ways than ever before” said President Tom McAuliffe II, pictured right. “We understand that people expect to access what they want, where they want, when they want it. The new FM radio station and mobile device app allow us to continue to serve our region in today’s rapidly changing world.”

 


Above Morning Man Ray Auger, host of My FM in the Morning 6-9AM

WMRC has long been known for its commitment to the community. From covering breaking news and weather, to tirelessly fundraising for local charities and organizations, the station has been recognized for its commitment by winning Station of the Year in Massachusetts in three of the last five years from the Massachusetts Broadcasters Association. “We recognize the responsibility and embrace the opportunity we have as a local broadcaster, and we’re grateful to leverage the power of localism to make a difference in the communities we serve.” “Our new FM signal will only enhance this effort.” said McAuliffe II.

Established in 1956, WMRC-First Class Radio is one of the oldest locally owned and operated broadcast stations in Massachusetts. The company was purchased in 1990 by Tom McAuliffe, Sr. who was committed to the philosophy that a strong local radio station makes a strong connection to the community. His son, Tom McAuliffe II, took over as President in 2008 making the radio station the area’s first choice for local news, weather, sports, traffic and community events.


Above,Tom McAuliffe Sr. and myself the day we flipped the switch to FM on January 12th at 10:13 AM (101.3)

 

Media Contact

Tom McAuliffe II

508-473-1490

TomWMRC@gmail.com

 

 

 

 

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