Registration open now for event to raise money for Dana-Farber Cancer Institute

FOXBOROUGH, Mass.  – PMC Kids Rides will return to Patriot Place this summer, as the shopping, dining and entertainment destination will host its own iteration of the popular mini bike-a-thon and fundraising event from 8 a.m. to 12 p.m. on Saturday, June 1. The ride will be coordinated by former New England Patriots special teams captain and three-time Super Bowl champion, Matthew Slater, and his wife, Shahrzad Slater.

The Patriot Place PMC Kids Rides are open to children from two to 12 years old and offer three different cycling routes through Patriot Place for participants of varying ages. Participants can register for either the Tot Lot, half-mile loop, or full-mile loop, biking around the course however many times they would like throughout the event. Registration for this can’t miss community event is open now at kids.pmc.org/patriotplace. The registration fee is $20, with a required fundraising commitment of $40. Virtual rider registration is also available for children that cannot attend in person but are still interested in supporting the PMC Kids Rides program.

One hundred percent of all rider-raised dollars will be given directly to Dana-Farber Cancer Institute to support cancer research and current patient and family care as part of the PMC’s 2024 gift. This year, the PMC, which is poised to cross $1 billion in lifetime fundraising, hopes to raise a record-breaking $75 million for Dana-Farber.

On event day, the festivities will get underway with opening ceremonies slated to begin at 8:15 a.m. before the ride begins at 8:30 a.m. The day will also feature appearances from Pat Patriot and the New England Patriots Cheerleaders, face-painting, photo opportunities and more for plenty of post-ride fun. The Patriot Place PMC Kids Rides will take place within the Enel Plaza, located adjacent to the Patriots Pro Shop and the Patriots Hall of Fame presented by RTX.  

“The PMC and Dana-Farber do such important work to prevent and treat cancer, as well as support those fighting it,” said Diana Griffin, Director of Marketing for Patriot Place. “We are proud to help contribute to these continued efforts by once again hosting the Patriot Place PMC Kids Rides, bringing people together for a meaningful day of helping others. We look forward to teaming up with our guests and their families on June 1 for a day of fun and community, all while supporting this essential mission.”

“The PMC is thrilled to be returning to Patriot Place for the PMC Kids Rides’ 20th anniversary this year,” said Justine Darmanian, Director of Volunteer Operations & Kids Rides at the PMC. “As the PMC gears up to cross a monumental $1 billion in lifetime fundraising, we are grateful to Patriot Place for supporting the next generation of fundraisers in the fight against cancer.”

For additional information about the Patriot Place PMC Kids Rides, visit kids.pmc.org/patriotplace.

PHOTOS COURTESY OF PATRIOT PLACE

ABOUT PATRIOT PLACE

Patriot Place is a shopping, dining and entertainment destination located adjacent to Gillette Stadium in Foxborough, Massachusetts. Patriot Place features large and boutique retailers, 27 casual to high-end restaurants and other nightlife venues. Among the highlights of Patriot Place are New England’s first Bass Pro Shops, a state-of-the-art, 14-screen Showcase Cinema De Lux, the award-winning Patriots Hall of Fame presented by RTX, the retro-style bowling alley, Splitsville Luxury Lanes, the second location of legendary bar The Harp, the four-star Renaissance Boston Patriot Place Hotel, the Hilton Garden Inn Foxborough/Patriot Place and Helix eSports, the region’s largest eGaming center and social hub. Patriot Place is also the home of Mass General Brigham, the Dana-Farber Brigham Cancer Center Foxborough and the Mass General Brigham Center for Sports Performance and Research (CSPAR). For more information, visit www.patriot-place.com, follow Patriot Place on Twitter (twitter.com/patriotplace) or like Patriot Place on Facebook (facebook.com/patriotplace).

ABOUT THE PAN-MASS CHALLENGE

The Pan-Mass Challenge (PMC) is a bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist and a fundraiser. The PMC has since raised $972 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute and the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause, generating 62 percent of the Jimmy Fund’s annual revenue as Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors, all of which are essential to the PMC’s goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber’s doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, visit pmc.org.