April marks Alcohol Awareness Month—a time to reflect on how alcohol misuse impacts individuals, families, and communities. It also offers an opportunity to raise awareness about underage drinking and substance use and share tools to help prevent it.
A Campaign That Supports Conversations
The “Talk. They Hear You.” campaign is designed to give parents the tools they need to address alcohol and other substance use with children under 21. What started as a resource for parents of kids ages 9–15 has expanded to include tools and messaging for all age groups.
From conversation starters and videos to a mobile app and interactive screening tools, the campaign encourages meaningful, age-appropriate discussions at every stage of development. These conversations are most effective when they happen before there’s a problem—and when they happen often.
Tips for Parents and Caregivers
As spring brings important milestones like prom and graduation, it’s a crucial time for
families to talk about safety, expectations, and the risks of underage drinking. Here are
five key tips for parents and caregivers:
- Set Clear Expectations – Teens benefit from knowing where you stand.
Boundaries help reduce stress and confusion. - Encourage Open Conversations – Try questions like: “What are you most excited
about?” or “Have you heard about any parties?” - Plan Ahead – Talk through pre- and post-event plans, discuss safety strategies,
and agree on a “safe word” or emoji in case your child needs help discreetly. - Talk with Other Parents – Most families do not support alcohol at teen parties.
Check in with other caregivers to reinforce safe norms. - Emphasize Personal Safety – Promote the buddy system, fully charged phones,
and the importance of looking out for one another.
Massachusetts Social Host Law: Know the Consequences
Massachusetts’ Social Host Law makes it illegal to allow anyone under 21 to possess or consume alcohol on your property, even if you didn’t provide the alcohol or weren’t home at the time. Violators may face:
● Fines up to $2,000
● Up to one year in jail
● Civil liability if injuries or damages occur
This law applies to any property you control, including rental spaces and vacation
homes. More than just a legal issue, it’s about protecting our youth and community.
Treatment and Recovery Support
If you or someone you care about is struggling with alcohol use, support is available—and recovery is possible. Resources include:
● FindTreatment.gov – Helps locate nearby treatment centers
● SAMHSA’s National Helpline – 1-800-662-HELP (4357)
● 988 Suicide & Crisis Lifeline – Dial 988 or visit 988lifeline.org
Treatment for alcohol use disorder (AUD) varies, but many effective options exist—including therapy, Dedications, support groups, and more. Taking the first step by seeking help can lead to a healthier and more fulfilling life.
Let’s Keep the Conversation Going
Alcohol Awareness Month isn’t just about facts and figures—it’s about real people and the real impact of our choices. It’s about empowering families, building safer communities, and supporting those who may be struggling. Together, we can work toward a healthier future by starting conversations, setting boundaries, and staying informed. Whether you’re a parent, caregiver, teacher, or community member, your voice matters. Let’s make sure our kids know that when we talk—they hear us.
For more information and local resources, follow the Holliston Drug and Alcohol Awareness Coalition or visit HDAAC.org.