In the process of rebranding Holliston’s Senior Center, recently renamed The Center, an attractive logo was selected from among several submitted to its Logo Contest. The creation of Holliston resident Shannon Tuttle, the selected logo features The Center bisecting a tree trunk, with leafy branches above and the tree’s roots below. Words “connect • learn • thrive” appear under the graphic.
Shannon explained her selection of a tree for the design as it is “a symbol of life…The roots represent The Center’s foundation; people will come and go from Holliston, but The Center will always be grounded in its mission and goals to offer support to such important members of our community.”
Shannon selected blue, her favorite color, and used gradients of this color in the logo because “it felt inviting and calming.” She reasoned that the shades of blue “would subtly represent that The Center offers so much more than just a ‘place to go’…There is so much offered that many may not expect, including: peer support, exercise classes, and groups and clubs. All of this falls within the ‘shade’ of The Center’s tree—different forms of support all from one entity, which is what makes The Center such a focal point for Holliston’s 55+ community.”
Recommendations presented to the community in 2023 based on results of a survey conducted by UMASS Boston Gerontological Institute included rebranding with a change of name and making an effort to broaden its appeal to 55-65 year olds who are not only a growing population, but who also do not consider themselves “seniors.” Recent additions to programming have included an array of presentations on topics of interest to the broader older adult community and an expanded focus on service to and support for older adults.
Shannon’s design will feature prominently in The Center’s rebranding efforts. The Center is presently planning a spring Open House (May 3, 2025, 11:00AM – 1:00PM) to acquaint the older adult community (55+, many of whom have weekday commitments) with the facility and its many present and planned offerings.
Yvette Cain
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